Investing in culture — backing entrepreneurs who create and broadcast

Why Invest in Culture?

Culture is often framed as a subsidised sector, dependent on public funding. That is a partial view. The cultural and creative industries represent over €90 billion in value added in France — more than the automotive sector. And a new generation of cultural entrepreneurs is building independent, viable, scalable business models that do not wait for institutional support.

A Sector Redefining Itself

Digitalisation has transformed both creation and distribution. Streaming platforms, NFTs, immersive experiences, independent podcasters, digital galleries: the cultural economic landscape is restructuring around new models. Entrepreneurs who know how to monetise attention and build loyal communities have solid prospects.

Impact on Social Cohesion

Culture creates connection. A festival that brings a community together, an independent bookshop that animates a neighbourhood, a theatre company that performs in prison: the social impacts are profound and largely undervalued by traditional financing instruments. WE DO GOOD gives them a seat at the table.

What WE DO GOOD Finances in Culture

• Live performance:theatre companies, music venues, festivals, tours
• Creative industries:animation studios, independent video games, music production
• Independent media:podcasts, newsletters, local media, editorial platforms
• Cultural heritage & tourism:heritage sites, private museums, immersive cultural experiences

RBF and Culture: Financing Without Constraining Creation

Cultural revenues are seasonal, tied to tours, releases, and festivals. Revenue-based financing absorbs that natural irregularity: the investor is repaid when the till rings, not on a bureaucratic schedule. A tool that actually respects the logic of the sector.