La Crupote by What the Fresh – Invest in the project

What the Fresh développe La Crupote, le 1er snack 100% cru, élaboré à partir de fruits, légumes et céréales ; grâce à un procédé de haute pression à froid, préservant au maximum les qualités nutritionnelles, le goût et la fraîcheur des ingrédients, sans conservateurs, additifs ou sucres ajoutés.

#food_industry

Coming soon

Fundraising goal

50 000€

In progress

Contract duration

5 years

Target return rate

X 1.97 (TRI 20.40%)

Risks

follow the project

56 people

Last days to pre-register⏳

Overview

Problem :

The snacking market is booming, yet most of the current offer remains trapped between ultra-processed and overly sweet products. Consumers are looking for something different: products that are more natural, more transparent, more convenient, and that deliver genuine everyday benefits.

Solution :

What The Fresh, through La Crupote, has created the first 100% raw snack in a pouch format, featuring functional recipes designed to support energy, detoxification, immunity, balance, and overall vitality and well-being.

La Crupote is a snack that preserves vitamins, nutrients, and fiber through raw recipes developed for specific health benefits and everyday consumption occasions: breakfast, at the office, or around physical activity.

Today La Crupote by What the Fresh is :

* 4 functional recipes.
* 0 added sugar.
* 0 additives.
* 0 preservatives.
* Up to 100% of vitamins preserved.
* 1 production facility in the Centre region of France.
* 5 national retail chains engaged in 2026: 1 active listing with Franprix; 1 signed listing with Intermarché; 1 ongoing negotiation with Auchan; 1 project with Grand Frais; 1 pilot program with Monoprix.
* 100 active stores.
* A target of 400 stores by the end of 2026.
* A target of 100,000 pouches sold in 2026.

La Crupote is no longer just a concept : it is a new product category already being rolled out at scale.

La Crupote already exists, is being purchased, and is generating repeat orders. Now, we are looking for people who want to help us redefine snacking and scale this new category alongside us.

Vanessa Lacroix

Dirigeant

Key Figures

What convinced us

In a fast-growing healthy snacking market, La Crupote combines innovation, naturalness, and early commercial successes to build a brand with strong potential for expansion.

Goals

Fundraising

between 50 000€ and 300 000€

Projected profitability

x 1.97 in 5 years

Positive impact

impact

Environmental, Social

From a social perspective, What The Fresh aims to make healthy eating simpler and more accessible by offering a nutritionally superior alternative to processed snacks. The challenge is significant: in France, only 19% of men and 25% of women report consuming enough fruits and vegetables to meet the <b>...</b>

Goal during contract

10 tons of plant-based ingredients consumed

Maturity: Seed

Risk: High, as the business model and traction remain uncertain, with little financial history. On the other hand, a seed-stage company offers strong growth potential if its value proposition quickly finds a market.

Detailed presentation

Table Of Contents