Meat-focused restaurants currently operating in Barcelona do not meet the needs of modern consumers: no takeaway or home delivery options, often very “classic” atmospheres, and medium to high price points.
The only concepts currently ticking these boxes are the usual pizza, burger, and sushi spots — but no one has yet positioned themselves in the street food meat segment, which is already booming in other countries.

Mamá Brasa therefore aims to modernize the current offering by focusing on three main pillars:

• a short menu with 3 starters, 2 desserts, and a single main dish. This dish will be customizable to meet the expectations of as many customers as possible, and will include one, two, or three portions of meat (beef / chicken / veggie), regular or sweet potato fries, and a sauce of choice.
• an unbeatable value for money (main dish at €14.90 and ultra-tender meat thanks to a double low-temperature cooking process followed by grilling over charcoal). This strength will allow us to compete both with traditional meat restaurants and fast-food players, and will facilitate the rapid opening of new locations.
• a strong and recognizable brand, heavily leveraging social media to build and retain a loyal community.

Projected revenue of over €1 million by the second year of operation, and 3 restaurants open by the end of year five!